THE END OF WHAT YOU THINK DESIGN IS.
WHAT WE BELIEVE IN
To create a desirable future of societal development and sustainable stability,
we shape a mindset that enables meaningful solutions for all.
We call this mindset Gestaltung.
Aesthetic design is much more than colour and shape. Design starts at phase zero, questioning the problem and reframing the task. By analysing users, stakeholders and context, design has the ability to create products and services with sense and meaning for real needs.
Design is not to be misused to fill the market with superficial non-sense. Products and solutions we create are the result of profound insights. We question the task and decide which solution space has the most positive impact for stakeholders.
Design thinking is often used as a superficial tool to carry out the design process, trivialising the true depth of design. Organisations say they do Design Thinking after having done a 2-hour-training, but Design Thinking is a mindset that needs to be conscientiously applied.
Today, „sustainability“ is so over-used that it is just another „green“ buzzword. We believe that sustainability is a consequence of the drive to have positive impact in all aspects, including environmental and societal issues, no matter what.
Design of short-lived products has greatly contributed to a culture of over-consumption. Society has adopted this behavior of throwing away products way too quickly. We think in senseful systems and services, not in short-term single products.
Instead of only focusing on people, which is today’s understanding of human-centred design, we combine individual, social and environmental needs. We call this “stakeholder integrated design”.
Design should not be exclusive for a few, but accessible for all, no matter from which class, old, young or just different. The purpose of design is to create universal products and services that benefit people of all kinds.
We believe the obvious is not the real core of a problem. Solving a question in all its facets requires to dig deep and identify the real needs. The result might look like the obvious in the end but is totally different to the obvious in the beginning.
Many products and services in our daily life are unnecessary, because they don’t fulfill a purpose. We believe in creating meaning through solving relevant needs.
Designing things for profit is not matching with the current context and situation of our planet. Design needs to shift away from profit-driven economic growth towards need-driven sense growth.
THE END OF. DESIGN
The problem is, when a word means almost anything or everything, it actually means nothing.
It is not precise enough to be useful.
Instead of of “designers”, we call ourselves “gestalters”, as a culmination of our theses.
We met as students at TUM while studying Industrial Design (M.Sc.). We spent two years togehter, developed a mutual understanding of what “gestaltung” should look like in the future and, along the way, became close friends.
Today, we want to take you on the journey of cocreating a desireable future responsibly.
© 2020 THE END OF.